Victorinox

Swiss Army Watches

The famous Swiss Army Knife has been around since 1891, produced originally by Victorinox exclusively and today also by Wenger (Victorinox bought Wenger in 2005). The name of the Victorinox company is formed from the name Victoria (the company founder's mother) combined with the French word for "steel".

The Swiss Army Watch is a more recent innovation. Victorinox owns the Swiss Army brand and the watches were launched in the US in 1989. Like the knives before them, the watches bear the famous cross and shield symbol.

Brand Appeal

The new watches proved very popular, possibly in part because of the existing consumer awareness of the Swiss Army brand name. This brand recognition has been estimated at over 90% in the US. Celebrity purchasers always help, and Victorinox claim Susan Sarandon and Robert Redford amongst their customers.

The Swiss Army watch range contains many models of different sorts, however to the best of my knowledge none of them you can buy today include a thing for getting stones out of horses' hooves.

At the time of writing the only (physical) place where you can buy the entire Victorinox range of Swiss Army brand products - knives, watches, travel gear and apparel - is the Swiss Army Soho Store.

This site is not associated with or endorsed by Victorinox
Contact an authorised dealer for best prices and availability
All trademarks are the property of their respective owners

	All About Clocks, Watches and Time
Victorinox Swiss Army Watches The famous Swiss Army Knife has been around since 1891, produced originally by Victorinox exclusively and today also by Wenger (Victorinox bought Wenger in 2005). The name of the Victorinox company is formed from the name Victoria (the company founder's mother) combined with the French word for "steel". The Swiss Army Watch is a more recent innovation. Victorinox owns the Swiss Army brand and the watches were launched in the US in 1989. Like the knives before them, the watches bear the famous cross and shield symbol. Brand Appeal The new watches proved very popular, possibly in part because of the existing consumer awareness of the Swiss Army brand name. This brand recognition has been estimated at over 90% in the US. Celebrity purchasers always help, and Victorinox claim Susan Sarandon and Robert Redford amongst their customers. The Swiss Army watch range contains many models of different sorts, however to the best of my knowledge none of them you can buy today include a thing for getting stones out of horses' hooves. At the time of writing the only (physical) place where you can buy the entire Victorinox range of Swiss Army brand products - knives, watches, travel gear and apparel - is the Swiss Army Soho Store. This site is not associated with or endorsed by Victorinox Contact an authorised dealer for best prices and availability All trademarks are the property of their respective owners Clocks-Watches-Time / Watches / Makes I-Z / Victorinox / All original material copyright © Trevor Mendham 2005-2008. All trademarks are the property of their respective owners Please read the site terms of use		Clocks Watches Celebrity Famous Makes A-H Makes I-Z Invicta JLC Longines Luminox Mondaine Oris Panerai Patek Philippe Poljot Rado Rolex Seiko Skagen Tag Heuer Timex Tissot Toywatch Vacheron C. Mechanics Types Store Time Time & Motion More...