The Swatch Group

The Swatch Group is one of the world's best known brand names. The company describes itself as "the number one manufacturer of finished watches in the world" with 156 production centres in various countries.

Although the Swatch Group today includes some prestige luxury watch brands, the initial emphasis was on the lower end of the market. The name "Swatch" stands not for "Swiss Watch" as is often thought but for "Second Watch". The initial philosophy behind Swatch was that people would buy inexpensive second - or even third - watches with the emphasis on style and fashion.

The Swatch History

Swatch is a relatively new name in the field of watchmaking. The company was initially formed in 1983 by the merger of Swiss watch companies ASUAG and SSIH. The company was initially named "SMH Swiss Corporation for Microelectronics and Watchmaking Industries Ltd". This incredibly cumbersome name was changed in 1998 to The Swatch Group.

The initial merger of the two companies was prompted by the Hayek Study. Nicolas G. Hayek was given the task of mapping out a survival strategy for ASUAG and SSIH, both of which had been through troubled times, and Swatch was the ultimate result.

Hayek went on to lead the group and its success is often attrributed to his management.

Luxury Swatch Brands

Since its initial 1980s emphasis on the consumer market, Swatch has expanded its range to include high-end brands. Some of the well known watch brands now part of Swatch include Blancpain, Breguet Rado and Omega.

This site is not associated with or endorsed by the Swatch Group Limited
Contact an authorised dealer for prices and availability
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The Swatch Group The Swatch Group is one of the world's best known brand names. The company describes itself as "the number one manufacturer of finished watches in the world" with 156 production centres in various countries. Although the Swatch Group today includes some prestige luxury watch brands, the initial emphasis was on the lower end of the market. The name "Swatch" stands not for "Swiss Watch" as is often thought but for "Second Watch". The initial philosophy behind Swatch was that people would buy inexpensive second - or even third - watches with the emphasis on style and fashion. The Swatch History Swatch is a relatively new name in the field of watchmaking. The company was initially formed in 1983 by the merger of Swiss watch companies ASUAG and SSIH. The company was initially named "SMH Swiss Corporation for Microelectronics and Watchmaking Industries Ltd". This incredibly cumbersome name was changed in 1998 to The Swatch Group. The initial merger of the two companies was prompted by the Hayek Study. Nicolas G. Hayek was given the task of mapping out a survival strategy for ASUAG and SSIH, both of which had been through troubled times, and Swatch was the ultimate result. Hayek went on to lead the group and its success is often attrributed to his management. Luxury Swatch Brands Since its initial 1980s emphasis on the consumer market, Swatch has expanded its range to include high-end brands. Some of the well known watch brands now part of Swatch include Blancpain, Breguet Rado and Omega. This site is not associated with or endorsed by the Swatch Group Limited Contact an authorised dealer for prices and availability All trademarks are the property of their respective owners Clocks-Watches-Time / Watches / Makes A-H / Groups / Swatch / All original material copyright © Trevor Mendham 2005-2008. All trademarks are the property of their respective owners Please read the site terms of use		Clocks Watches Celebrity Famous Makes A-H Blancpain Breitling Bulova Cartier Casio Citizen Ebel Elgin Fossil Gucci Hamilton Hublot Groups Movado Richemont Swatch Makes I-Z Mechanics Types Store Time Time & Motion More...