The Fossil Watch Company
Fossil is one of the newer watch companies, having been founded in in 1984 by brothers Tom and Kosta Kartsosis. It has quickly become a major player in the fashion watch market both under its own name and through its brands such as Relic and Zodiac. As well as watches the company also produces other goods such as jewelry, clothing and accessories.The company is based in Richardson Texas. You can buy Fossil watches in retail stores in over 90 countries around the world.
Functional and Fashionable
Since its inception the Fossil philosophy has been to ensure that watches are about fasion as well as functionality. Today you can buy over 300 different styles of watch. Being fashion driven, many Fossil designs have a shelf life of less than a year. The idea is that the watches are fun and that you can afford to buy a new one frequently to best suit current trends.Although Fossil is mainly known for fashion and fun it still has in interest in cutting edge technology. The successful Kaleido watches incorporated colour changing technology. Fossil has also worked with Microsoft on SPOT/Wrist Net watches that integrate with MSN services.
A few years ago Fossil acquired the rights to the "Zodiac" brand name, allowing it to use the up-market "Swiss watch" tag.
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